It is mandatory to take an opt-in for communications on WhatsApp, which can be done in a number of ways
- Click to WhatsApp Ads
- Scanning a QR Code
- WhatsApp links on your websites
- WhatsApp Widgets
The above are some examples to trigger a conversation while obtaining the opt-in.
Some use cases that are great to think about and implement when leveraging the WhatsApp Business API
- Customer Acquisition
- Personalisation
- Up-sell & Cross-sell products
- Offering instant help & support mechanisms
- Secure and Seamless transactions
- After Sales support
- Notifications on Shipping, Cart Abandonment
- Enroll for Loyalty Programs, Events, Competitions etc
- Customer Feedback
