Use Cases

Some food for thought on WhatsApp Business use
Written by Andy Instantano
Updated 2 years ago

It is mandatory to take an opt-in for communications on WhatsApp, which can be done in a number of ways

  1. Click to WhatsApp Ads
  2. Scanning a QR Code
  3. WhatsApp links on your websites
  4. WhatsApp Widgets 

The above are some examples to trigger a conversation while obtaining the opt-in.

Some use cases that are great to think about and implement when leveraging the WhatsApp Business API

  • Customer Acquisition
  • Personalisation
  • Up-sell & Cross-sell products
  • Offering instant help & support mechanisms
  • Secure and Seamless transactions
  • After Sales support
  • Notifications on Shipping, Cart Abandonment
  • Enroll for Loyalty Programs, Events, Competitions etc
  • Customer Feedback
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