Facebook Pixel

Track activity, conversion and analyze data for ads and funnels
Written by Andy Instantano
Updated 3 years ago

The Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Facebook Ads Manager and in the Facebook Analytics dashboard, where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for dynamic ads campaigns, and to analyze that effectiveness of your website's conversion funnels.

Currently, FB pixels would only work when people visit your web store page or web views on Messenger. We track these 7 standards events:

Event Name Event Description
PageView When a visitor visits a page or webview
ViewContent When a visitor views a page or webview. For example a web store pages and product detail webview
Contact When a visitor submits the form in address webview
CompleteRegistration When a visitor signups via Loyalty webview
AddToCart When a visitor visits the add to cart or update cart webview
InitiateCheckout When a visitor visits the payment method webview
(coming soon)
When a customer completes a purchase and views transaction success webview

To setup and test your pixels, follow the below steps:

Before you begin

  1. Make sure that you have access to a Business Manager account or create one.
  2. Check that you're an admin on the Business Manager account that you'd like to use.

Create a pixel in Business Manager

  1. Go to Business settings in Business Manager
  2. Select your business
  3. Click Data sources
  4. Select Pixels
  5. Click the + Add button
  6. Enter a name for your pixel
  7. Optional: Enter your Jumper store URL
  8. Click Create
  9. To start installing your pixel on your website, click Set up the pixel now.

Setting up your pixel

  1. Copy your Facebook Pixel ID
  2. Go to Sales Channels, Tap Facebook, Click Page Settings, Tap Facebook Pixel
    (Paste your Pixel ID in your Jumper Dashboard and click save)

Testing your Pixel events

To test if your pixel's are firing correctly, go to your chatbot and walk through a checkout.

Simultaneously open your Facebook Ads Manager and go to Events Manager > Data Sources > click on your pixel. 

The PageView event is automatically included as part of your pixel base code. If your pixel is working correctly, it’ll send the PageView event back to Facebook.

If the pixel status is Active, your pixel has been installed correctly. It may take up to 20 minutes for your pixel status to change after installing it.

You can see the events fire in your Facebook Dashboard, as you interact with the webviews in your bot.

To troubleshoot or check your setup use the Test Events tool in Events Manager. You can find the Test event option within the Pixel Manager.

Or replace your Pixel ID here and open the link.

You can also download the Pixel Helper Chrome browser extension for basic troubleshooting

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