Sets (Bundles) are several individual goods or services that are sold to consumers as one combined package.
Sometimes called "package deals," sets are generally made up of complementary items or, less frequently, similar items.
When retailers offer multiples of the exact same item, this is generally referred to as a "multipack," not a product bundle.
This in case of online retailers are perfect for several reasons:
- Bundling can effectively increase average order value, by selling more without incurring higher transaction costs.
- Bundling makes it harder for customers to price-comparison shop and bounce to the site with the absolute lowest price point.
- Bundling can encourage cross-selling if the product bundle includes items from new categories
Now, let's get you started by creating your first Set to 😲your customers! 👉🏼 here