Sales Metrics
| Metric | Description |
| Total Orders | No of Orders |
| Total Sales | Total Sales amount in Merchant's currency |
| Average Order Value | Total Sales / Total Orders |
*Paid Orders are shown by default
Customer Metrics
| Metric | Description |
| Total Customers | Unique Users to placed an Order |
|
Repeat Customers |
Users who has made paid for more than one order via Jumper since the beginning (regardless of date filters). |
| Avg Items per Buyer | Total Cart Quantity / Total Customers |
*Buying Customers are shown by default
Engagement Metrics
| Metric | Description |
| Conversations | No of Conversations that took place (1 Conversation to 1 User) |
| User Sessions | One session ends when a user is inactive on the chat for 30 or more minutes |
| Messages exchanges | Total messages sent by User, Bot and/or Agent |
| Conversion Funnel - Entered | Sessions start with Jumper |
| Conversion Funnel - Engaged |
Sessions where User chatted or interacted with Jumper |
| Conversion Funnel - Item In Cart | Sessions where User has an Item in cart |
| Conversion Funnel - Checking Out | Sessions where User is in the process of Checking Out |
| Conversion Funnel - Checked Out | Sessions where User has completed Check Out and has not make payment. This includes Cash-on-delivery Orders which are not marked as 'Paid' in Jumper Dashboard |
| Conversion Funnel - Paid | Sessions where User has completed Check Out and made payment. |
Agent Metrics
| Metric | Description |
| Users Engaged | Unique Users which has engaged with the Agent |
| Avg Session Length | Sessions which the Agent was engaged in |
| Messages Sent | Message that were sent by the Agent |
| Avg Response Time |
Average Time taken by the Agent to respond to each message (while taking Team Work Hours into consideration) |
Ad Performance
This dashboard measures user activities that have started from a Facebook Ad.
| Metric | Description |
| Conversations | No of Conversations that took place (1 Conversation to 1 User) |
| User Sessions | One session ends when a user is inactive on the chat for 30 or more minutes |
| Messages exchanges | Total messages sent by User, Bot and/or Agent |
| Conversion Funnel | See Engagement Metrics |
| Dimension | Description |
| Ad | Facebook Ad Identifier |
| Payload | Keyword which triggers Jumper bot from an Ad |
